The holy month of Ramadan is not just another fleeting month!

It’s a once-in-a-lifetime opportunity to resonate with your target audience on a deeper level and reflect on your marketing strategy and its principles.

Here’s the good news, Ramadan is about to commence, starting this week. It’s your golden opportunity to take your brand to new heights through a brand-focused, authentic, and engagement-driven Ramadan social media campaign strategy.

Do you know that social media activities during the holy month of Ramadan skyrocket?

From the very first iftar to Eid, this blog will discuss the breakdown of creating a robust social media plan to foster sales and engagement, boost online visibility, and maximize your return on investment (ROI).

Why Ramadan Social Media Matters?

There’s a massive change in user behavior during Ramadan. Online activity surges just before sunrise (suhoor) and just after iftar. It’s important to strategically plan your social media posts to suit these crucial timings.

Not just that, make sure you have optimized for mobile devices since, during Ramadan, the majority of consumers access social media through their mobiles while traveling or unwinding after a long fast.

It’s a fact that social media turns into a virtual gathering space during the holy month of Ramadan. People share amazing iftar recipes, share spiritual teachings, and communities gather around empowering charitable causes during this prosperous month.

Social Media During Ramadan Peak Hours

As displayed in the above infographic, in a report on Meltwater in 2023, the social media usage of Instagram, Facebook, and TikTok had a significant surge of traffic during suhoor (4 AM to 6 AM) and after iftar (8 PM to 12 PM)in the MENA region.

This isn’t just about scrolling 45% of the users are naturally inclined to engage with the brands that correspond to Ramadan principles of generosity, reflection, and community help.

Key takeaway: A well-thought, strategically chosen Ramadan social media campaigns/ posts can convert followers into loyal consumers.

Developing Your Ramadan Social Media Plan

Connecting with your target demographic is more important than just posting for the sake of content when it comes to Ramadan social media strategy.

It’s a crucial time for businesses in the marketplace with a massive number of competitors on the line battling for consumer attention. Therefore, your business should stand out and capture the attention of the right consumers.

Here’s a detailed roadmap to follow:

Set clear objectives

What are you aiming to achieve with your social media initiatives during Ramadan? Is it an awareness of your brand? Are you vying to increase sales? Or Do you want more community engagement?

Answering these questions will help you to identify your end goals as it’s crucial for measuring return on investment (ROI).

Identify your audience

Remember who you’re talking to! Your target audience’s demographics, hobbies, interests, and online behavior during Ramadan should be thoroughly analyzed.

Understand the variety of content that resonates best with their requirements. Where do they stand now in terms of needs and concerns during this holy month?

Audience Segmentation in Ramadan

Content Strategy Application

Make it a practice to share Ramadan posts for social media maintaining higher relevance, politeness, and engagement during this holy month.

As a socially responsible company, you must promote your products and services in a manner that is respectful to the community, and its values, signifying the importance of Ramadan.

Here are the content pillars that work,

• • Religious & inspirational content

    Post passages, verses of the Quran, and hadith that are relevant to the holy month of Ramadan sensitively and mindfully.

    Campaign Example: Emirates Airlines “Journey of Faith” video series

• • Giving back to the community

    As Ramadan is a time of giving, consider highlighting your brand’s dedication and social responsibility in doing volunteer activities, conducting philanthropic initiatives, and sharing inspiring tales to boost community spirit.

    Campaign Example: In 2022, Coca-Cola MENA donated a meal for every #ShareACoke post, generating 2.3M engagements.

• • Food & Lifestyle

    Mouthwatering cuisine is the highlight of Ramadan. Include nutritious iftar recipes, quick suhoor meals, and healthy tips on the Ramadan social media plan.

    Team up with food bloggers/ influencers to reach a wider audience.

• • Product/Service Promotion

    Don’t be direct in content marketing but subtly incorporate your products and services in posts/campaigns. Leverage special promotions and deals curated specifically for Ramadan.

    Insert products/ services in a way to enhance the Ramadan experience.

• • Behind the Scenes

    Let your target audience know about your organization’s culture, how your team celebrates Ramadan, and any Ramadan-specific campaigns/initiatives you are working on.

    This helps your brand to build trust, connection, and credibility with your prospective clients.

    Campaign Example: Google’s “Ramadan Lights” doodle humanized their brand globally

Platform Optimization

Don’t cross-post the same content over and over again across different social media platforms. Make your content unique to each platform. Use Instagram to promote aesthetically pleasing content, such as recipes and behind-the-scenes.

Utilize Twitter to promote deals, instill meaningful conversations, and special offers. Facebook can be leveraged to share comprehensive Ramadan articles and build a close-knit community

Sample Ramadan content strategy by platform

Timing is everything

As discussed throughout this blog, engagement skyrockets at Iftar and Suhoor. Therefore, it’s crucial to post strategically on these vital timings to gain a better brand reach.

Also, leverage content posting tools like Hootsuite and Buffer to automate postings by not missing out on these optimal timings and posting regularly

Example Social Media Content Calendar

Conclusion

Ramadan isn’t just about conversions, it’s all about deep-rooted connection with your consumers!

Be considerate in implementing a thoughtful Ramadan social media plan that engages with the community through meaningful Ramadan post for social media that elevate your return on investment (ROI) and lasting connections with your audience.

Keep in mind that being transparent, respectful, and authentic is your secret sauce to succeed in a Ramadan social media game. Keenly follow the steps as discussed in the comprehensive blog to make this Ramadan truly fruitful for your business.

Want to learn more? Contact our social media experts at Blue Tangerine today!

Ramadan Kareem in advance!