FAQ
Frequently Asked Questions
What digital marketing services do you offer in Dubai, UAE?
We offer a wide range of services tailored to get more online exposure and Return On Investment (ROI):
- Search Engine Optimisation (SEO) including a full audit, keyword analysis, on-page optimisation, technical SEO, content development, off-page strategies, local SEO, industry-specific SEO, and programmatic SEO.
- Google Ads with Search, Display, Performance Max, Demand Generation, YouTube, Google Local Ads, App Ads, and Setting Up and Managing Campaigns.
- Social Media Marketing & Management of Facebook, Instagram, X, LinkedIn, Snapchat, TikTok, and Setting Up and Overseeing Campaigns.
- Content Marketing with Blogs, Website Content, Infographics, Guest Posts, Google My Business Articles, Social Media Content, and Videos.
- Amazon Marketplace consulting for Search Engine Optimization (SEO) & Pay Per Click (PPC) advertising.
- Influencer Marketing Strategies of selecting, onboarding influencers and scripting content.
- Website Design & Development for businesses seeking fully fledged digital growth.
How can I find out what services I need?
Choose based on your business objectives:
- Want to grow your organic search? Work on improving your search engine ranking? Choose SEO
- Looking for quick traffic, leads, conversions, or targeted ads? Pick PPC.
- Need people to recognise and interact with your brand? Choose social media and influencer marketing.
- Want to sell on Amazon? Our Amazon services boost visibility and sales, and we often do a preliminary audit to figure out the best combination of services for your brand.
What makes your agency in Dubai stand out?
As a specialist based in Dubai, we offer the following services:
- Cultural and market insights curated for UAE demographics
- Multilingual, region-specific SEO and content expertise
- Proven success in a number of fields, such as SaaS, real estate, e-commerce, healthcare, retail, hospitality, technology, construction, automotive, banking, finance, and manufacturing
- A clear, results-focused approach that includes regular reporting, flexible pricing, and clear key performance indicators
What metrics do you use to measure Campaign success?
We use custom, data-driven metrics for each service:
- SEO: Backlinks, domain authority, organic traffic, keyword rankings, click-through rate, page speed, Core Web Vitals, and leads.
- PPC: Impressions, Clicks, Cost Per Click (CPC), Cost Per Acquisition (CPA), Quality Score, Average Order Value, Return on Advertising Spend (ROAS).
- Social media & influencer marketing: Reach, Engagement, Follower Growth, Lead Generation, and an excellent Return On Investment (ROI).
- Amazon: Organic traffic, keyword rankings, click-through rate, cost per click, average order value, advertising cost of sales, and total advertising cost of sales.
- Content: Shares, page views, unique visitors, average time on page, and engagement. Dashboard reporting makes sure that performance metrics are always known.
How do you make sure that your SEO, PPC, and social media strategies all harmoniously?
Our unified strategy makes sure that the message is the same across all platforms.
- SEO and PPC work together on keyword strategies to get the most exposure and the best scores.
- Social media content is a great way to improve SEO assets like blogs and videos and boost PPC campaigns.
- Amazon and social ads perfectly represent your brand’s voice and what it has to offer.
Do you do branding work?
What does it mean to brand?
Branding is more than just logos; it includes all the ways that customers interact with your business. It includes your company’s mission, values, visual identity (logo, colours, and typeface), how you communicate, and your overall reputation. Good branding helps you stand out, builds trust, and helps you connect with your target audience on an emotional level.
What kinds of branding services do you offer?
We offer a wide range of branding services that can be customized to meet your needs. They often include:
- To develop a brand strategy, we need to be clear about your business goals, vision, values, target audience, and unique selling points.
- Creating a unique logo, colour schemes, typography, and graphic elements as part of logo design and visual identity.
- Brand Rules: Making a list of your brand’s visual and spoken standards to make sure they are always used the same way.
- Messaging and tone of voice: Write convincing language that speaks to the people you want to reach.
- Brand collateral design includes making business cards, letterheads, brochures, and other marketing materials.
- Website branding is the process of making sure that your website accurately reflects who you are as a brand.
Can you help with changing the name of an established business?
Yes! We focus on rebranding projects that help established businesses improve their image, reconnect with their customers, or adapt to changes in the market. The process of rebranding is similar to creating a new brand, but it also includes looking at the strengths and weaknesses of your current brand.
What do you need to do to get ready before starting a branding project?
To start, it is helpful to have:
- A full understanding of your business goals
- An idea of your target audience
- Any brand elements or marketing materials you are currently using
- Information about competitors, such as who they are and how they represent their brands
- An in-depth understanding of your schedule and budget
Website Design & Development
Do you design & develop websites?
We build responsive, SEO-friendly websites with platforms like WordPress, Shopify, PHP, HTML, Node.js, React, Marvel, and custom development frameworks. Services include help with hosting, maintenance, CMS setup, UX/UI design, and e-commerce integration.
We think our website will become useless very quickly. What steps do you take to make sure our investment stays relevant?
We build websites using the most up-to-date tools, such as WordPress, HTML5, modern CSS with Bootstrap, and scalable frameworks like React and ASP.NET. We offer ongoing maintenance and support to keep your website safe, up to date, and running smoothly, which protects your investment over time.
Our current website runs on specific platform. Will you be able to help us improve it, or will we have to start over?
Not a problem at all! We’re here to help! We are committed to making all aspects of existing websites better, from design to functionality to performance. We’ll help you figure out the best way to improve your current site and make it fit with your business goals, whether it’s a small change or a big one.
What steps do you follow to help customers after your website goes live?
We offer services without interruption:
- Ongoing SEO and content improvements
- Improvements for PPC and social media campaigns
- Safety and maintenance of the website’s operations
- Monthly reviews of performance and changes to the strategy
Search Engine Optimization (SEO)
How long does it take to see results from SEO?
Search Engine Optimisation (SEO) is a long-term plan, and the results will depend on your industry, the level of competition, and the state of your website right now. Typically, you can expect to see improvements in your ranks and traffic within the first 3 to 6 months. After that, you can expect to see more significant and steady growth over the next 6 to 12 months or longer. It is a process that needs to be worked on and changed all the time.
Do you promise to get the best rankings?
No honest SEO company can promise certain high rankings, like being first on Google. Search engine algorithms are always getting better, and there are many things that no one can control. We promise to use ethical, white-hat SEO methods and best practices to greatly improve your website’s visibility in search engines and bring in more qualified visitors. Our goal is to help your business get results that last over time
Google Ads
How Do Google Ads Work?
The pay-per-click (PPC) model is used by Google Ads. This means that you only have to pay when someone clicks on your ad. When a consumer searches for certain keywords, Google shows them ads that are relevant to those keywords. Advertisers bid on those keywords that are important to their business. Your bid, the quality of your ad and landing page (Quality Score), and other things affect how high your ad ranks.
What are the direct benefits of Google Ads for your type of business?
Google Ads can be tailored to meet your needs, no matter what industry you’re in, whether it’s retail, healthcare, B2B, or something else. It is flexible, powerful, and made to help you get in touch with the right people at the right time.
- Retail/online shopping: Want to boost your online sales? Google Shopping Ads put your products at the top of search results, where they will be seen by a lot of consumers. You can target customers based on what they like and get people who left your site without making a purchase to come back.
- Medical/health care practices: Want to get more patients? Show up in search results for things like “dentist near me” or “dermatologist in [city].” You can promote your specialties, highlight new treatments, and make it easy for people to book appointments online.
- Services for businesses (like consulting, software, etc.): Need to talk to the people who make decisions? You can use Google Ads to target people very precisely based on their job title, industry, or company type. Use smart search ads to get good leads, and if you need to, use the LinkedIn Audience Network to reach more people.
- Local Businesses (like restaurants, salons, etc.): Google Ads helps local shop and service owners get noticed in “near me” searches and on local maps. Advertise your hours, location, and any special deals to get more walk-ins and phone calls.
- Real Estate Market: Are you looking for real buyers or sellers? You can target Google Ads based on where you are, what kind of property you have, or what service you offer. Show listings with photos and important information to get people interested and get more enquiries.
- Teaching and Growth: Want to get more students? Focus on people who are looking for specific courses or programs. Promote open days, stress the importance of registration deadlines, and guide people to sign up.
How Google Ads Finds the Right Customers for Your Business?
Google Ads uses smart methods and data to connect you with people who are most likely to be interested in what you have to offer:
- Keywords: The words and phrases that people type in when they are looking for businesses like yours. You place bids on these.
- Demographics: Target people based on their age, gender, income, or whether or not they have kids.
- Locations: You can choose where your ads will show up, which could be in certain cities, postal codes, or a certain distance from your business.
- Interests and Behaviours: Show ads to people based on their browsing history, preferences, or interests that they have said they have.
- Remarketing: Getting people who have already been to your website to come back by giving them a subtle nudge.
- Topics: To make sure your message is heard in the right context, advertise on websites that are relevant to your field.
Social Media (Organic & Paid)
What kinds of content do you make for social media?
We create a wide range of content that is specific to your business and your target audience. This could include eye-catching graphics, interesting videos, helpful blog posts, interactive surveys, client testimonials, behind-the-scenes information, and more. The goal is to give your audience something of value while also keeping them entertained and inspiring them to act.
How long does it take to see benefits from managing social media organically?
Growing your social media presence naturally takes time, not a quick fix. You might see a quick increase in engagement or followers, but real business growth, like more leads or sales from organic social media efforts, usually takes time. As we build momentum, improve the strategy, and build an engaged community, we often tell clients to expect to see results within 3 to 6 months. For long-term success, you need to keep working hard and make changes on purpose.
Is organic social media management a good fit for my industry, even if it's a niche or B2B?
Of course! Organic social media management can help a wide range of businesses, including those in retail, hospitality, B2B services, healthcare, and technology. The goal is to tailor the plan to your specific audience and the channels they choose. LinkedIn and other B2B platforms are very important. Instagram and Pinterest are great for industries that are more visual. We are experts at looking at your specific market and coming up with a strategy that will work for your target audience, no matter how specific it is. group. To keep being successful, you need to keep working hard and make small improvements.
What do you look for when choosing the best social media sites for my business?
We do a full study of your target market, industry, and business goals. We look at the websites that your potential customers visit most often and figure out the best ways to get your message across to them. Instagram and Pinterest may be better for products that look good, while LinkedIn and X may be better for professional services.
Do I need to use social media marketing for my B2B (Business-to-Business) business instead of a B2C (Business-to-Consumer) business?
Yes! Social media marketing is just as important for B2B companies, even though the methods may be different. LinkedIn and other platforms like it are great for networking, finding leads, and becoming a thought leader. You can show off your knowledge, share your thoughts on the industry, meet decision-makers, and build important relationships that will help you make more B2B sales and partnerships.
Influencer Marketing
Do you offer influencer marketing as a service?
Yes, we handle everything, from finding and contacting influencers to running campaigns and carefully tracking their results. We work with both local and global influencers to make your brand more visible and encourage real interactions in your niche
What is the best way to find influencers for my business?
By performing critical research to find influencers whose audience, content style, and values are a perfect fit for your brand and business goals. We look at more than just the number of followers to make sure the alignment is strong. We also look at how many people are interacting with the influencer, how real they are, and how they have interacted with them in the past.
Does influencer marketing work for all industries?
Influencer marketing is very adaptable and can help businesses in a wide range of industries, including Beauty and Fashion, Ecommerce, Automotive, Technology, B2B services, Food, Banking, Finance, Retail, Travel, Pharmaceutical, and Health care. The goal is to find the right influencers in any field whose audience is similar to your target market.
What results can I expect from marketing with influencers?
The results depend on your goals, the industry you’re in, how much budget you’d like to spend, and the people you work with. Common results include more people visiting your website, more people interacting with you on social media, more leads, a better image of your brand, and, in the end, more sales and new customers.
Amazon Marketing
Can the Amazon Marketplace help me build and protect my brand?
Amazon Brand Registry helps protect intellectual property, manage online brand visibility, and get access to special tools, like better brand content and shopfronts. This sets your products apart and makes people more likely to trust your brand.
What specific tools does Amazon have to help products get more exposure and make more sales?
Some of the useful tools on Amazon are Sponsored Products, Sponsored Brands, and A+ Content. E-commerce businesses can use these tools to create attractive product listings, run targeted marketing campaigns, and improve brand stories. This will help you get more potential customers and sales for your products.
Is the Amazon Marketplace a good place for small and large businesses that want to grow?
No question about it. The Amazon Marketplace can grow very quickly. Small businesses can start out with a small amount of money and then grow their operations over time. Large organizations can use Amazon’s powerful technologies and wide global reach to improve their supply chains, find new markets, and reach a wide range of B2B customers through Amazon Business.
Contract & Get Started
What is the price and terms of the contract?
- We offer monthly packages that are tailored to the number of services you need
- Contracts usually last between 6 and 12 months to see effective results
- Every engagement starts with a free consultation and assessment, followed by a proposal that lists the deliverables, schedule, and costs
Steps to get started?
- Set up a free consultation on our website or by phone
- We will do a strategic session and an audit of the site
- Get a customised proposal that includes useful information and package options
- Authorise and start your campaign once we are all on the same page!
