Email marketing remains a fantastic way to connect with and engage your audience. Of course, not every business can afford high-end email marketing tools, especially when they’re just starting out. Luckily, there are a lot of free email marketing tools out there that can help you make and run email ads without spending a ridiculous amount of money.

In this blog, we are excited to dive into the best free email marketing tools that can boost your campaigns in 2025, perfect for small businesses, eCommerce stores, and agencies too! Discover the power of automation and the precision of email segmentation with these platforms, offering fantastic features at an affordable price.

With a strong digital strategy in place, businesses can enjoy increased engagement and improved conversion rates without the need for expensive software solutions. If you want to boost your marketing efforts, using these tools in your creative marketing ideas can really simplify your process and help you connect with your audience more effectively.

1. MailerLite: Best for Advanced Email Marketers

MailerLite is often seen as one of the top free email marketing tools for advanced marketers. With a user-friendly drag-and-drop editor and fantastic automation features, it makes it simple for users to create and manage their email campaigns.

Key Features:

 

• • Free Plan: Experience up to 1,000 subscribers and send 12,000 emails each month.

• • Automation: Create email automation for fun and engaging campaigns.

• • Templates: Feel free to explore different email templates to make your emails uniquely yours.

• • Subscriber Segmentation: Group your audience for tailored campaigns

MailerLite’s complimentary email marketing software for small businesses and startups provides an impressive array of features designed to elevate your campaign performance. Utilise versatile tools that empower you to expand in tandem with your email list.

2. Brevo: The Ultimate Solution for Comprehensive Marketing and Sales Tools

The great marketing tool Brevo, which used to be called Sendinblue, can do many things, such as email marketing, SMS, and customer relationship management (CRM). This tool is a free and very flexible email marketing option that is perfect for businesses that want advanced features that go beyond basic email marketing functions.

Key Features:

 

• • The free plan calls for 100,000 contacts and daily 300 emails.

• • Complete CRM integration: Handle client contacts straight-forwardly.

• • Automation Workflows: Involve customers with goal-oriented automated tools.

 

Brevo is an effective tool, especially for companies seeking an all-in-one marketing solution. Brevo is a prominent competitor for mass email marketing solutions and comprehensive sales funnels.

3. Sender: Best for Generous Free Plan with Full Access to Automation

Sender provides one of the most generous free email marketing programs, with 2,500 subscribers and up to 15,000 emails each month. Its free plan also provides access to sophisticated capabilities such as email automation and audience segmentation.

Key Features:

 

• • Free Plan: 2,500 subscribers and 15,000 emails per month.

• • Pre-built Automation: Includes workflows for promoting webinars, recovering abandoned carts, and more.
    
    
  • Customizable Templates: Launch campaigns using one of over 60 templates.

Sender’s extensive automation capabilities render it an exceptional selection for email marketing software for agencies, as they facilitate the seamless automation and simplification of processes.

4. Omnisend: Best for Small eCommerce Shops

Omnisend stands out as a top-notch option for small eCommerce businesses. This solution offers a tailored suite of features for eCommerce email marketing, streamlining the process of enhancing conversions and driving sales growth.

Key Features:

 

• • The complimentary plan offers 250 subscribers and 500 emails every month.

• • Pre-built eCommerce Flows: Set up automation templates for abandoned carts, order confirmations, and more with ease!

• • Audience Segmentation: Identify and engage customers by analysing their behaviours, including recent purchases.

 

There are some restrictions on the free plan, but Omnisend is one of the best email marketing services for Shopify and similar platforms because it is dedicated to eCommerce. Perfect for enhancing conversions with thoughtfully designed campaigns.

5. HubSpot: Best for Marketing Hub Integration

HubSpot provides a free email marketing plan via its Marketing Hub, making it an excellent choice for businesses who currently use HubSpot for CRM and sales. It provides robust email marketing capabilities and integrates smoothly with HubSpot’s CRM platforms.

Key Features:

 

• • Free Plan: Send up to 2,000 emails each month to 1,000 email contacts.

• • List Management: Organise and separate your contact lists effectively.

• • Email Automation: Use personalised email processes to increase engagement.

 

HubSpot is a fantastic choice for anyone looking for a comprehensive email marketing solution that integrates smoothly with other parts of their organisation, like email marketing management tools.

6. Mailchimp: Best for Beginners and Small Businesses

Mailchimp is a popular free email marketing tool that many people appreciate for its easy-to-use design and accessibility. This is perfect for those just starting out or small businesses diving into email marketing.

Key Features:

 

• • Complementary Plan: Monthly limit 500 contacts and 1,000 emails.

• • Basic Templates: Designed pre-hand for creating emails with professional quality.

• • Email automation helps to simplify routine tasks such as welcome letters and purchase confirmations.

 

Mailchimp’s free plan offers all the key features that small businesses or startups need to kick off their email marketing journey. It includes bulk email marketing tools to help you grow as your subscriber list grows.

7. Zoho Campaigns: Best for Email Marketing Management Tools

Zoho Campaigns offers a variety of features designed to help organisations efficiently manage their email marketing efforts. Discover the full suite of email marketing management solutions from Zoho, complete with automation and A/B testing capabilities.

Key Features:

 

• • Free Plan: 2,000 subscribers and 6,000 emails each month.

• • A/B Testing: Assess different subject lines and content to boost effectiveness.

• • Streamlined Processes: Schedule emails based on user activity and behaviour.

 

Zoho is a great tool that helps you handle your email marketing and automate tasks to make your efforts even better.

8. Moosend: Best for Small Businesses and Startups

Moosend provides a complimentary plan that includes a robust array of capabilities, such as automation tools and a drag-and-drop email editor. This is an excellent choice for small enterprises or startups requiring a simple but efficient email marketing solution.

Key Features:

 

• • Free Plan: Unlimited emails for up to 1,000 subscribers.

• • Email Automation: Build basic automations using triggers and behaviour.

• • Drag-and-Drop Editor: A user-friendly editor for creating professional emails.

 

Moosend is ideal for enterprises just getting started with email marketing and those searching for email marketing software for startups without a large feature set.

9. Benchmark Email: Best for User-Friendly Interface

Benchmark Email provides a free plan that includes a great selection of email marketing tools, such as email templates, automation, and analytics. The intuitive design makes it a great choice for businesses looking for a straightforward yet effective platform.

Key Features:

 

• • Complimentary Plan: 3,500 emails each month and 500 subscribers.

• • Automation: Create automated email workflows triggered by specific actions.

• • Email Templates: Select from a range of templates and tailor them to your requirements.

 

Benchmark Email provides a straightforward and reliable solution for businesses in need of email marketing management tools with a user-friendly approach.

10. SendPulse: Best for Multi-Channel Marketing

SendPulse provides an excellent free plan that allows businesses to send up to 15,000 emails per month to 500 subscribers. It also supports multi-channel marketing, including SMS and web push notifications.

Key Features:

 

• • Complementary Plan: 15,000 emails a month with a 500 maximum subscribers limit.

• • Multi-channel marketing sends push notifications, SMS, and emails.

• • Use automated email sequences to engage with customers.

 

SendPulse differentiates itself by its multi-channel marketing capabilities, making it suitable for businesses seeking to connect with their audience across several platforms.

How to Choose the Right Email Marketing Tool

Selecting the right free email marketing software depends on your business needs and goals. Whether you’re looking for automation features, segmentation tools, or eCommerce integration, there’s a tool on this list that will fit your requirements.

Factors to Consider:

 

• • Audience Size: How many subscribers do you have?

• • Automation Needs: Do you need sophisticated workflows or basic automation?

• • Budget: Do you prefer to maximise your free options, or are you prepared to invest in premium plans for growth?

 

For more information on selecting the right tool, check out our Blue Tangerine Email Marketing Services.

Conclusion

In 2025, free email marketing tools can offer everything you need to run successful campaigns, from automation to audience segmentation. Whether you’re managing a small business or serving as a marketer at a major agency, the tools highlighted above can fuel your growth while keeping costs in check.

Uncover the effortless way to blend email marketing software with Outlook by diving into Blue Tangerine’s Email Marketing Services. Allow our experts to help you create tailored email campaigns that deliver exceptional results. Take your email marketing to the next level today with Blue Tangerine!