Social media scheduling tools in 2025 are an absolute necessity for businesses that are interested in establishing regular online visibility in the growing digital marketplace.
Datareportal indicates that there are currently more than 4.9 billion social media users worldwide, with social media penetration rapidly rising to 70% in the MENA region. Brands should adhere to tools that facilitate content preparation, multi-platform publishing, and performance assessment.
Regardless of whether you are an individual entrepreneur, a MENA-based agency or a worldwide business, ideal social media content scheduling tools may encourage enhanced engagement and time savings as well as synchronize campaigns with ongoing local trends.
In this blog, we thoroughly examine the top 10 social media scheduling tools revolutionizing the digital realm in 2025, encompassing cost-free alternatives, cross-account managers, and targeted platforms for LinkedIn, YouTube and Meta.
Real-time case studies from MENA and international markets, pricing techniques, and hidden attributes to enhance your influence on feeds from Dubai to Los Angeles.
Continue reading!
Hootsuite
Hootsuite is one of the best cross-platform management tools that continues to be the pioneer among social media management tools for multiple accounts, including Pinterest, LinkedIn, YouTube, TikTok, Instagram, X( formerly Twitter), and Facebook.
Scheduling posts, tracking keywords, monitoring statistics, and answering consumer concerns can all be done through Hootsuite’s consolidated dashboard.
Core Features
Dynamic Scheduling
Bulk uploading can be executed through CSV or drag-and-drop calendar functionality
AI-Driven Optimization
Captions and ideal posting times are recommended through OwlyWriter AI
Social Listening
Monitor brand references in over 16 languages, appropriate for multilingual markets of MENA
Free Plan
Prepare 5 posts and manage 2 social accounts in advance
Real-life example
Socialize Gulf, a marketing agency located in Dubai, leverages Hootsuite to handle clients like Emirates Airlines, orchestrating bilingual (Arabic/English) campaigns around prime travel periods.
Hootsuite’s geo-targeting feature also guarantees that the posts correspond with local holidays like Saudi National Day and Ramadan.
Pricing
A complimentary and paid professional plan commencing at $99 monthly for 10 accounts and infinite postings.
Watch this video to learn more about Hootsuite: Hootsuite Tutorial for beginners
Buffer
Buffer stands tall as one of the prominent free social media management tools favoured by startups and individual entrepreneurs because of its convenience and accountability. This also encompasses Instagram, TikTok, LinkedIn, Facebook, and other social media platforms, as leading social media planning tools free of cost.
Core Features
Smart Calendar
A drag-and-drop interface for rescheduling posts.
Advanced Analytics
Successfully monitor interactions, click-through rates, and follower expansion.
Collaboration Option
You can designate roles for team operations as administrator or contributor.
Free Plan
Across any 3 social media platforms, you can schedule 10 posts per channel.
Real-life Example
A significant global market leader, Shopify employs Buffer to disseminate educational content over 8 platforms, thereby preserving persistent branding without overburdening their workforce.
Pricing
Buffer is a lifetime-free tool that offers premium subscriptions starting from $6 per month per channel.
Automatically schedule posts by harnessing Buffer’s “Optimal timing tool” for maximum target audience engagement. This is appropriate for international businesses aiming to capture MENA’s evening online habits.
Later
Later is an exceptional visually first social media content scheduling tool primarily designed for social media platforms such as Instagram, Facebook, Pinterest, TikTok, and LinkedIn. The feature “Instagram grid Preview” allows brands to plan their special media feeds seamlessly, while its UGC tools facilitate simplified content curation.
Core Features
Visually aesthetic calendar
This helps to assign colours to posts based on theme or campaign.
Linkin.bio
Automatically transforms Instagram pages into shoppable accounts when incorporated.
Free Plan
Offers the ability to perform general analytics, including 30 monthly posts to a single user admission.
Real-life Example
Later, the tool was incorporated by Saudi Fashion Week to highlight local designers and schedule reels and carousels in events such as Riyadh Season. This also comes with hashtag recommendations that enhance visibility amongst Arabic-speaking consumers.
Pricing
This includes 2 plans: a complimentary and a premium plan that starts at $25 a month.
Watch this video to learn more about Later: How to set up scheduling with Later.
Sprout Social
For enterprises prioritizing return on investment (ROI), Sprout Social is an essential premium product in the social media management tools list. This is a must-have tool for organizations that require detailed analytics and customer relationship management (CRM) features.
Core Features
Reports of Competitors
Sprout Social generates performance reports of competitors to help you benchmark your brand
ViralPost
The tools AI distinguishes the best time to post across social media platforms relevant to regions/countries
Social CRM
Monitor customer interactions across multiple social media platforms using this
Real-life Example
Nike, a global brand, employs Sprout Social to track campaign effectiveness across 20+ markets and tweak tactics according to real-time sentiment data.
Pricing
The standard plan is priced at $249 monthly and comprises 5 social media profiles
MeetEdgar
MeetEdgar is a sophisticated and distinctive social media scheduling tool that excels in content recycling, particularly in minuscule startups. This technology enables rearranging and utilizing key performing posts to keep active feeds without physical exertion.
Core Features
Queues-based on categories
MeetEdgar categorizes posts by their type: blog, promotional or tips, among others
Variations of Artificial Intelligence (AI)
This application automatically generates post captions to prevent post duplications
Social media platforms
This tool enables posting on LinkedIn, Facebook, Instagram, and X
Real-life Example
MeetEdgar was employed by the wellness blog Desert Rose Health in the UAE to redistribute dietary advice during Ramadan, a duration of heightened engagement.
Pricing
This basic plan starts at $29.99 monthly
SocialBee
SocialBee is a renowned social media management tool for multiple accounts, with distinctive characteristics such as AI-driven post-production. This software facilitates categorizing posts into blog posts, testimonials etc, to ensure consistent feeds.
Core Features
Integrating Canva
You no longer need to leave the platform to design posts
Automating RSS Feed
This tool enables to sharing of blog content automatically
Free of cost trial
This comes with a 14-day free trial consisting of unlimited posts
Real-life Example
SocialBee was implemented by the Egyptian travel site Cairo Wanderlust to promote user-generated desert photographs of safari, vacation packages, and cultural content.
Pricing
The boost plan starts at $29 monthly
Zoho Social
Zoho Social is one of the top social media management tools for free and has an accurate reporting feature. Zoho Social is a powerhouse for sales-powered teams as it connects with Zoho CRM seamlessly.
Core Features
Brand-related keywords
This allows you to monitor mentions of your products and services
Arabic-powered User Interface
Curated explicitly to MENA users
Free Plan
The plan consists of the usage of one brand with 7 channels and 10 scheduled posts
Real-life Example
Zoho Social is leveraged by Jordanian startup MENA Tech to plan LinkedIn posts that market AI-driven solutions. It also regulates potential leads to their CRM.
Pricing
Consists of 2 plans, a complimentary and a premium plan, starting at $15 monthly
Tailwind
Tailwind is one of the groundbreaking social media planning tools free of cost for Instagram and Pinterest users. It excels in Pinterest scheduling with functionalities such as SmartLoop that autonomously repins content and a community content-sharing option known as Tribes.
Core Features
Hashtag Search
You can uncover trending hashtags for Instagram and Pinterest using this tool
Real-life Example
Souq Design, an e-commerce website in the UAE, harnesses the Tailwind tool to generate 40% of website footfall through Pinterest pins featuring Arabic calligraphy art.
Pricing
A monthly complimentary plan with 100 Instagram posts and a premium plan starting from $9.99 monthly.
NapoleanCat
NapoleanCat is an ideal tool for flourishing B2B brands within MENA’s LinkedIn landscape. It consolidates Meta and LinkedIn management into a singular mailbox, along with automated moderation and scheduling.
Core Features
Automated translation of comments
This tool supports automated comment translation to reach target audiences speaking Arabic, French, and English.
Advanced Analytics
It helps to monitor the LinkedIn performance of posted articles and insights.
Real-life Example
Beirut Media, a Lebanese agency, utilized NapoleanCat to oversee more than 50 LinkedIn pages of their clients by scheduling thought leadership postings amid webinars.
Pricing
The professional plan starts from $36 monthly
Meta Business Suite
This famous social media management tool Meta permits direct post scheduling, cross-platform posting and advertisement management. Meta business suite is leveraged for businesses that actively stay on both platforms, Facebook and Instagram.
Core Features
Unified mailbox
Manage direct messages from FB and IG in a singular mailbox
Scheduling Posts
Plan short videos, statics and carousels in advance and schedule them to be posted on special events.
Pricing
Meta Business Suite is a free tool that can be used by anyone regardless of your business size.
Watch this video to set up your Meta Business Suite: Step-by-step guide
How to choose the right social media scheduling tool
As you may know, choosing the right social media scheduling tool is crucial to consolidating chaotic work environments into calm and approved strategies.
It’s important to choose the tool based on your company team size and social media management tools for free and premium versions based on your necessity and platform focus.
These tools ensure your brand’s content follows local and global trends across multiple social media platforms, consistently resonates with MENA’s audience and is adaptable.
Connect with our local social media experts in MENA at Blue Tangerine to start analyzing performance and scale with the utmost confidence!
